Vancouver dubs itself Canada's green capital

Vancouver is now marketing itself as "Canada's green capital."
Mayor Gregor Robertson unveiled the new marketing slogan earlier this week. The move comes about a month after the city appointed Sadhu Aufochs as its new deputy city manager. Johnston, 35, a native of England who was raised in the U.S. and holds dual Canadian and American citizenship, will join the City of Vancouver from Chicago, where he has served as Mayor Richard Daley’s chief environmental officer.
He helped develop Chicago’s climate action plan, blue cart recycling program, green permit program, green building program and other initiatives. Vancouver commercial real estate developers and other industry insiders can likely expect to feel the effects of these moves, especially as tougher federal and provincial regulations related to greenhouse-gas reduction and climate-change prevention start to kick in.
But at least one observer questions whether Vancouver will be able to live up to its new label.

For more on Vancouver's new brand, read Bob Mackin's story in 24 Hours. http://ow.ly/snBt