Boutique hotelier builds deep loyalty

Boutique hotelier Chip Conley saw the writing on the wall, and then wrote out a new rewards program for his company.
Rick Spence has written a pretty good column in the National Post on Conley, too. Conley's plight with his Joie de Vivre chain offers guidance for hotel operators. Other commercial real estate operators across North America can also learn from it, too, as they seek to muddle through the global financial meltdown, which is still delivering after-shocks.

Check out Spence's column via the link below.

http://www.financialpost.com/small-business/index.html